Bright Design, Smart Durability: The Hue’s Poolside Transformation

When Priderock Capital Management developed The Hue, a vibrant student housing community, they wanted every detail to reflect the energy and lifestyle of its residents. That included the pool deck—a central hub where students gather, relax, and build community. The challenge was to create an amenity space that brought bold design impact through bright colors while standing up to the heavy use and exposure that student housing properties demand.

The Challenge: High Use, Harsh Elements

Student housing amenity spaces endure a unique level of wear. Frequent use, constant sun exposure, and changing weather conditions can quickly break down standard furniture. Cushions fade, frames rust, and finishes peel. For The Hue, Priderock needed poolside furnishings that would:

• Hold up against the coastal climate

• Provide vibrant, lasting color as the client specifically desired

• Stay low-maintenance to keep operations smooth

The Solution: Colorful, Commercial-Grade Furnishings

B squared Purchasing delivered a pool deck refresh that balanced performance with design impact. The installation included:

• HDPE Adirondack chairs in bright, playful colors for casual gathering and lounge zones. HDPE (high-density polyethylene) is engineered to resist fading, cracking, and splintering, making it ideal for student housing environments.

• Matching HDPE chaises with coordinating low chat tables and tea tables. This cohesive collection reinforces the bold color palette while ensuring functional gathering spaces around the pool. Students can lounge, set down drinks, or connect with friends—all while enjoying furnishings built to withstand fading, splintering, and warping.

The Design Strategy: Energy Meets Lifestyle

By leaning into vibrant, eye-catching colors, the furnishings inject energy into the pool deck and create a youthful, welcoming atmosphere. The result is a poolside experience that balances individual relaxation with social connection, perfectly aligned with student housing needs.

Why It Works

This transformation shows how amenity spaces can do more than look stylish—they can foster community, highlight a property’s unique identity, and ease long-term maintenance concerns. With B squared Purchasing, Priderock Capital Management achieved a pool deck that delivers both design impact and lasting value.

Ready to elevate your community’s amenity experience? Partner with b squared Purchasing to bring durability, design, and energy together in every space.

Amenity Centers don’t just support communities—they shape lifestyles and influence decisions.